When you decide that it is time to rent a mailing list, one of the most important decisions you will make is how to handle the list. Renting a mailing list allows you to keep costs down while at the same time allowing you to maximize the number of leads you bring in. There are three ways you can handle a mailing list lease.
The first way to handle mailing list rentals is simply by collecting the names and addresses of interested customers. Once you have the list you can then do an email marketing campaign based on those names and addresses. Depending on your budget and the amount of traffic you are receiving, you can either email only recipients or send a mailing to everyone on your list. Either way, mailing list rent can be very effective.
Another way to rent a mailing list is by purchasing a list and managing it yourself. In this case you will likely be using a distribution service. Your entire mailing list will be gathered into one place and all of the emails sent out to subscribers will come from this single source. This is the least cost-effective way of managing a mailing list lease.
The third and most common method used by companies who are interested in renting mailing lists is by purchasing a list and managing it themselves. In this scenario the list is purchased for a set fee and will include everything you need in order to run a successful mailing list. Everything from addresses to mailing list templates are included in the purchase price. This option is not as cost-effective as the first two but can still be quite effective.
There are a variety of reasons a company might consider leasing a mailing list. Perhaps you are just getting started with your business and need a simple, inexpensive list to get your feet wet. Or maybe you are an established company that wants to invest in a higher priced mailing list to grow with your business and possibly expand to new markets. No matter what your reasoning is, it’s important to understand the differences between all of these methods and which one is the best for your unique situation.
The primary difference between a list rental and a purchase is how the list is maintained. FrescoData will likely come complete with a set of pre-drafted letters that are designed to attract subscribers. In contrast, most purchase agreements will involve having your own customized letterheads created for your mailing list. While this may seem like more work initially, once your list is up and running you’ll find it far easier to maintain the correspondence and track subscribers.
The other main difference between list leasing and list rental is the manner in which the subscriber is charged for their mailing list. With a list leasing agreement you are required to pay for your list on a monthly basis. Most purchase agreements allow subscribers to sign up for as many lists as they’d like. However, if you decide to lease a list you’re generally not charged a monthly fee. This allows you to test the waters with mailing lists and determine if you want to invest in them or not before making the commitment to purchase.
List rental is a great option for many people. There are many different lease options to choose from including subscription costs, start date fees and even set up fees. Before deciding to take the plunge and commit to purchasing a mailing list, try out one of the list leasing options instead. It may be the better choice for you. But if you want to avoid any potential pitfalls and streamline your list building process then list leasing is the way to go!